Company
About Quba
We build AI for humans
Who we are
We are an AI company. Our multidisciplinary team of makers and strategists harnesses discovery, creativity, and experimentation to build products that push what AI can responsibly do.
What we do
We build AI products, and we build them for the environments most software avoids — the regulated, the sensitive, the ones where the data matters too much to hand over.
Quba Vault, our privacy layer, is one of those products. It keeps sensitive data protected as it moves through the tools and systems an organization depends on, so teams can adopt AI without giving up control of the data they are trusted to hold.
Passion is the fuel that drives us every day. Our enthusiasm is contagious, and our workplace is a hub of creativity, innovation, and yes, pure enjoyment. We believe that when you love what you do, it shows in the quality of your work and the impact you make.
Excellence, Innovation, and empathy underpin everything we do. By attaining these values, the impossible becomes reality.
Principles
At Quba, our principles are the bedrock of our identity, the very essence that defines who we are and how we operate. These are not mere corporate statements, but the living, breathing soul of our organization. They represent timeless, universal truths that transcend geographical boundaries, cultural differences, and ever-changing business landscapes.
Integrity and Honesty
- We hold ourselves to the highest standards of ethical conduct, doing what is right even when it’s challenging or unpopular.
- Transparency is our default mode. We communicate openly and truthfully with our stakeholders, employees, and customers.
- We take responsibility for our actions and decisions, owning both our successes and our mistakes.
Trustworthiness
- Trust is the currency of our business. We earn it through consistent, dependable actions and unwavering commitment to our promises.
- We safeguard the privacy and data of our clients with the utmost care, treating their information as if it were our own.
- Quality is non-negotiable. We deliver excellence in every product, service, and interaction.
Environment
We are deeply committed to protecting the planet and designing products that people love. By integrating eco-friendly technologies, we drive sustainability across all our solutions.
Our commitment to sustainability led us to establish Quba at Masdar City Free Zone, a global hub for clean technologies and sustainable practices. Read more about why we made the move to Masdar City.
Accessibility and Simplicity
Thoughtful design empowers everyone. The best technology serves all, which is why our products are built with inclusivity at their core. We’re dedicated to making a meaningful difference by improving the lives of as many people as possible.
Inclusivity is not something you can simply add at the end or complete once at the beginning; it’s an ongoing commitment to continually enhance the experience for everyone, aimed at making people’s lives better.
Wael Bettayeb, CTO of Quba
Privacy
Privacy is a fundamental right and our core value. We embed strong privacy protections in all products and services, demonstrating our commitment to responsible innovation. For more details, please review our Privacy Policy.
Security and Safety
Although no online transmission or electronic storage is entirely risk-free, we take every precaution to safeguard your Personal Information from loss, theft, and unauthorized access.
Generative AI brings both opportunities and challenges. Quba exists so that organizations can take up AI ethically — unlocking its value without putting the data they hold at risk.
Vision
Our vision is to make the world a better place by creating a more sustainable, equitable, and inclusive future for all — one where using AI never means giving up privacy.